Crafting Smart Solutions
Serving the Pilgrims

We provide smart solutions that speak the pilgrim's language and understand their needs

In partnership with

Our Journey of Innovation

Follow our story from the beginning to today

Think for the Haramain Challenge
Beginnings

Think for the Haramain Challenge

The idea for Mafhoom started with the 'Think for Haramain' program, where we formed a team of specialized youth.

Among Top 7
Competition

Among Top 7

Among more than 2,000 competing teams, we won as one of the top 7 teams in the challenge.

Partnership with Misk & Haramain
Development

Partnership with Misk & Haramain

We work in collaboration with the Haramain Authority and Misk Foundation to turn Mafhoom into a practical solution.

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What Defines Mafhoom

A group of features that make the Mafhoom solution unique in serving the pilgrims

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Field Expertise

The team has several years of experience in AI and holds many professional certifications in the field.

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Expense Reduction

Reasonable operating costs compared to the scale of impact.

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Seamless Integration

Seamless integration with authority systems without infrastructure changes, with all Mafhoom systems located within KSA.

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Smart Analytics

Advanced operational reports, full call transcripts, smart summarization, and data analytics to support decision-making.

Mafhoom Capabilities

Numbers that speak to the solution's potential

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Parallel Calls

Receives 10,000 simultaneous calls in the same second, just a phone call in the pilgrim's native language.

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Supported Languages

Expanding scope to 7 languages, accessible up to 26 languages, to communicate with over 80% of non-Arabic speaking pilgrims.

24/7
Available 24/7

The solution works without the need for an internet connection or complex applications.

Expected Impact

70%

Improved Response Efficiency

Reducing response time for repeated inquiries by up to 70%.

50%

Improved Resource Efficiency

Reducing reliance on multilingual staff by 50% and redirecting them to complex cases.

30%

Reducing Pressure

Reducing pressure on the call center by up to 30%.

2026

Year of Artificial Intelligence

The Cabinet approved designating 2026 as the Year of AI, and we at Mafhoom are proud to be part of this national transformation.

Let's Create
Something Special Together

Ready to turn your vision into reality? Contact us and let's discuss how we can help you.

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+966 503060467
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mmurtada@mafhoom.sa
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Kingdom of Saudi Arabia